Why the backpack?
I was recently asked why I have a backpack as the logo on my website, and I thought it was a question worth explaining in a journal entry. While the answer, “I like backpacks,” is undoubtedly a valid answer for me, I thought I would explain in more detail why I enjoy the symbol and function of backpacks enough to make it my logo.
When it comes to my work, knowing the best tools for the job without overpacking equipment as a “just-in-case” measure provides me with so much mental freedom and allows me to focus on creativity.
I have always found the concept of a backpack intriguing; it is designed to carry exactly what you need without any excess. During my time as a Boy Scout (and after achieving Eagle Scout), I learned the value of traveling with just what I needed. If I carried more than I needed, I became uncomfortable with the extra weight and found less enjoyment on the trail. Similarly, when traveling with a backpack full of camera equipment for work, I typically question why I brought so many lenses when I knew the likelihood of using all of them was slim. These instances lead to more creative options but a lack of mental energy to bring those ideas to life. I believe limitation lends itself to creativity, which ties in with the backpack concept.
Before long, I had 60 little backpack sketches, spanning ten pages with six sketches per page. Each was unique in design and style. It was not until later, when I reviewed these sketches, that I considered turning one into a personal website logo. The next day, I briefly met with a graphic designer and discussed logos, brand identity, and design. After gaining more insight from an experienced designer, I began digitizing my selected sketches.
The design of the logo began when I felt stuck behind a computer screen. I was inside a small office with no windows, humming fluorescent lights, and the blue tint of an LED computer monitor in front of my eyes. I grabbed my creased and worn Field Notes book and began to sketch some quick logos. There was no plan, no goal; I just wanted to get off the computer for a few minutes. I sketched a couple of backpacks. After filling a page with these small sketches, I decided to sketch another page all in a different style.
The symbol and function of a backpack is to carry only what you need without any excess. In a physical sense, your load will be lighter, your body will be less tired, and you will be able to appreciate the world around you without being concerned about the amount of equipment you carry. In a creative sense, it is free not to have every option for every contingency with you. Give yourself limitations and see what you can create. As with most things, simplicity is the way to go.
